Available for new projects

Senior
WordPress
Developer
for worldwide clients

Custom plugins, complex builds, full-stack WordPress — delivered clean, async-first, no unnecessary meetings.

See my work ↓ Start a project →
8+
Years exp.
Latest project
Custom plugin suite for a US enterprise marketing team
PHP WordPress API REST API ✓ Delivered
🎉
Project delivered! On time · async · zero calls needed
Custom Plugins ✦ Full-Stack WordPress ✦ WooCommerce ✦ Agency White-Label ✦ REST API Integrations ✦ Custom Themes ✦ Async-First Process ✦ Worldwide clients ✦ Custom Plugins ✦ Full-Stack WordPress ✦ WooCommerce ✦ Agency White-Label ✦ REST API Integrations ✦ Custom Themes ✦ Async-First Process ✦ Worldwide clients ✦

What I do

WordPress solutions that actually fit

No templates, no shortcuts. Every project is built from scratch to match exactly what your business needs — clean code, clear communication.

🤝 Working with agencies? White-label rates available for ongoing partnerships. Your brand, my code, zero friction.
🔌
Custom Plugin Development
Workflows that WordPress doesn't do out of the box — built in PHP, documented, maintainable.
From $1,000per plugin
🏗️
Full WordPress Builds
Landing pages, institutional sites, WooCommerce stores — pixel-perfect, from scratch.
From $600per project
🤝
Agency White-Label
Your clients, your brand. I build quietly in the background so your agency delivers more.
Let's talkretainer available
🔗
Integrations & Migrations
CRMs, APIs, payment gateways, host migrations — no data loss, zero downtime.
From $400per project
🔍
Technical Audit
Deep-dive into code, performance, and security — clear report, actionable fixes.
$300–$600fixed fee
🛡️
Monthly Maintenance
Updates, backups, security, minor changes. Your site stays healthy while you focus on business.
$150–$400per month

Selected work

Problems solved,
results delivered

Each case study shows the real problem, the technical approach, and the outcome — because a screenshot doesn't explain the thinking.

01
REST API
↓
1 update · 100+ sites
Enterprise · REST API · Custom Plugin

Centralized legal content system for 100+ WordPress sites

A single-source-of-truth API that eliminated manual compliance updates across an entire network of partner sites — one update deploys to all 100 at once.

PHPREST APICustom WP PluginShortcode Engine
02
H
500 posts
→→→
1 day
W
Custom Plugin · Web Scraping · Migration

HubSpot to WordPress migration — 500 posts in one day

No tool existed to migrate HubSpot content to WordPress reliably. I built one from scratch and completed in a day what would have taken the team a week.

PHPComposerWeb ScrapingAJAXRank Math API
03
In-houseWith service
$142k
annual cost
$98k
save ~$44k
→ pushed to Salesforce
Custom Plugin · Business Logic · Salesforce

Tax calculator plugin — a sales tool disguised as a widget

An interactive calculator that showed prospects real employer tax costs while auto-pushing qualified leads to Salesforce.

PHPSalesforce APIJavaScript
04
How are service calls handled?
Call center queue
✓ Direct to rep
Self-service only
Custom Plugin · Gamification · Event Tech

Trade show quiz — a boring form turned into a $400 prize experience

QR-triggered quiz for a live event. Captured leads before the quiz started and auto-tracked scores for a Traxxas giveaway.

PHPJavaScriptAJAX
05
W
WordPress.org
[easy_cta id="3"]
Approved & live
Open Source · WordPress.org · Public Plugin

Easy Call to Action — published on the WordPress repository

Free plugin, available globally. Create a CTA once, paste it anywhere — one edit updates every instance. Passed WordPress.org's official code review.

PHPWP Plugin APIWordPress.org

How it works

Async-first, from
first brief to delivery

No required video calls, no chasing updates. You fill a form, I reply by Loom, we collaborate in Notion. Simple.

1

You fill out a project brief

A structured form that gives me everything I need to assess your project — no call required. (~10 min)

async
2

I respond with a Loom video

A 3–5 min video reviewing your brief, asking questions, and showing how I'd approach the project.

async
3

Proposal, contract & kickoff

Clear scope, fixed price, digital contract. 50% upfront, 50% on delivery. Then we start.

async
4

I build, you review in Notion

Weekly Loom updates. Feedback in our shared workspace. Delivery with a full handoff video.

async
Project workspace · async
Hey Mica! Just filled out the project brief — really excited to work together.
▶
Mica's response · Loom · 4:22Brief review + questions + next steps
This is perfect — sending the signed contract now.
▶
Week 2 update · Loom · 5:48Homepage + plugin structure complete
Left a couple of comments in Notion on the hero section!
🎉 Just saw the final delivery. Absolutely love it, Mica.
Micaela Echeverría — WordPress Developer
★ 5.0 Trustpilot

About me

Hi, I'm Mica

I'm a Senior WordPress Developer with 8+ years of experience, based in Argentina. I specialize in the technical side of WordPress — custom plugins, complex implementations, and solutions that match how businesses actually work.

Most recently I've been working at Brainlabs Digital, a global performance marketing agency. Before that I was part of the in-house dev team at Vensure Employer Solutions — one of the largest PEO companies in the US — where I built custom plugins, API integrations, and maintained a large-scale WordPress environment.

I work async-first, fully in English, and my timezone (UTC-3) overlaps comfortably with US business hours. Video calls are always available when needed.

🕐
Timezone
UTC-3 · overlaps US hours
🌎
Language
English + Spanish
💬
Communication
Slack · Email · WhatsApp · Loom
📦
Availability
Open to new projects

Reviews

What colleagues &
clients say

★★★★★ 5.0 · 7 reviews
★★★★★

"Flawless WordPress wizardry, every single time. Every build is truly pixel-perfect — she has been a reliable, creative, and collaborative partner across multiple years of working together."

PC
Patrick Cagle
Verified Trustpilot review
★★★★★

"Mica is like a unicorn! She's fast, precise, friendly, and professional."

ML
Mauriah Lamia
Verified Trustpilot review
★★★★★

"I have worked with Mica on several different development projects over the last 3 years and she is the best! Her professionalism, timeliness, and exceptional attention to detail set her apart."

SP
Spencer Packer
Verified Trustpilot review

Start a project

Let's build
something that works

Fill out the brief and I'll reply with a Loom video within 48 hours. No pressure, no calls — just a real look at your project and how I'd approach it.

This is a good fit if you…

Need custom WordPress work — not a template swap
Prefer async communication over constant check-in calls
Value honest timelines over low quotes that balloon
Want to work directly with the developer, no middlemen
One form · ~10 minutes
Tell me about your project — I'll respond with a Loom within 48 hours.
No calls required. No generic quotes. Just a real look at your project and exactly how I'd approach it.
Start a project →
✓ Loom response within 48 hours
✓ Fixed scope & price — no surprises
✓ Async-first — video calls available when needed