A QR-triggered interactive quiz for a live event booth that captured leads, tested brand knowledge, and automatically tracked results for a Traxxas Slash 4×4 giveaway — all built on WordPress.
VensureHR Staffing Alliance had a booth at a weekend event and wanted to collect contact information from attendees — but a standard lead capture form wasn't going to cut it. People at trade shows are moving fast and have low patience for anything that feels like homework.
The goals were specific: make participation feel like fun, not a chore; capture the email early (before the quiz, not after); store results automatically for a raffle at the end of the event; and give people a reason to care — a $400 Traxxas Slash 4×4 RC car for whoever scored 100%.
"Can we make it so the person sees the car before they even start the quiz?"
"Yes. We can make that happen."
I built this in close collaboration with the company's graphic designer. She pushed for the experience she imagined — motivating reveal, animated start button, instant feedback — and I confirmed and built every idea. The technical decisions were shaped entirely by what would make the experience feel alive.
The data capture strategy was built in two phases — ensuring the team had every contact regardless of whether the person finished the quiz.
| Name | Company | Score | |
|---|---|---|---|
| Sarah M. | sarah@acmeinc.com | Acme Inc. | 100% |
| James T. | james@globalhr.io | Global HR | 87% |
| Priya K. | priya@nextstep.co | NextStep | 62% |
| Carlos R. | carlos@staffco.com | StaffCo | — in progress |
The event ran over the weekend. Attendees scanned the QR, played the quiz, and the VSA Quiz tab filled up in real time — contacts and scores captured automatically, ready for the raffle the moment the event closed.
Of all the attendees who played the quiz across the entire event weekend, only one person answered all 8 questions correctly. They won the Traxxas Slash 4×4. No tiebreaker needed — the quiz itself decided. The questions were genuinely challenging enough that a perfect score was actually an achievement.
I built this alongside the company's graphic designer, question by question — she'd ask "can we make it do X?" and my answer was always "yes, let's make it possible." The best features came from that dynamic: her pushing the experience forward, me never saying no to a good idea.
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